Writing blog articles - made easy!
A blog post not only provides added value for customers, but also plays a significant role in Google rankings. If individual blog posts are SEO-optimized, they generate more organic search traffic, as the website also appears higher in Google search results—two birds with one stone.
A well-run blog can create awareness and enthusiasm for your topics, drive traffic, strengthen your brand, and convert website visitors into customers.
Blog ideas: Where do I get them?
Your blog should primarily appeal to your customers, so consider which topics might interest your target audience.
Some blog ideas could be:
A list post is clear, easy to read, and gives readers the information they need in a concise manner.
What could happen in the future and what do you think will change?
Facts and graphics present information quickly, comprehensively, and clearly. They build trust and generate a certain credibility.
Describe the problem and offer readers different approaches and solutions.
Instructions can be helpful to readers because they are very comprehensive and detailed.
The optimal structure of a blog article
The headline
The headline of a blog post is particularly important: It determines whether readers click on the blog post or not. The headline gives readers a glimpse into what they can expect in the blog post and piques their curiosity.
The headline is marked as an H1 heading—this is especially important for your SEO ranking. Key keywords and call-to-action words/phrases should be included in the headline.
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Integration of keywords
- Highlight the benefit (e.g., "free download", "generate more sales", etc.)
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Quantifiers / numbers (e.g.: " 10 tips", "7 ways", "in 14 days", etc.)
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Modifiers / qualifiers (e.g.: "2022", "Your ultimate checklist", "Step-by-step guide", etc.)
Example:
“The 5 best tips and tricks to…”
“Writing the perfect blog post – it’s that easy!”
The introduction
With a perfect headline, you've managed to get readers to click on your blog post. With the introduction, it's now time to motivate readers to read on. You can build on the headline for content. Quotes, everyday situations, questions, or theses also provide a perfect introduction to show readers what to expect.
There is no perfect length for the introduction, but the introduction should only give an overview and not delve deeper into the subject matter.
The main part
The main body makes up the largest part of the blog post. Additional subheadings, usually at H2 or H3 levels, ensure a clear structure and highlight key points. Images, paragraphs, highlights, and bullet points can also enhance the visual presentation and encourage reading. In the main body, they provide readers with answers to their questions and add value.
➝ Reading should also be fun: blog articles should therefore be designed and written individually and creatively.
Keywords
Keywords play an important role in blog posts because they drive traffic to your website. A good keyword has a high search volume and low competition. Therefore, comprehensive keyword research beforehand is essential. Tools like Ubersuggest and Google Keyword Planner are the perfect tool.
The conclusion
The conclusion of the blog article is just as important as the introduction and remains in the reader's memory.
➝ The first impression counts and the last one stays in your memory.
Close the loop and summarize the most important key points of the blog post. An "open ending" invites readers to keep an eye on your follow-up blog posts—or to continue following your series. Personal impressions and recommendations are included at the end and invite discussion; a comments section can be helpful in this regard.
Call-to-action benefits also provide recommendations for action and give readers the feeling that they want to take action after reading the blog article.
The most important things at a glance
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Clear length (guideline approx. 800 - 1000 words)
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Interesting and appealing heading (Heading H1)
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Integration of meaningful keywords
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Introduction that motivates the reader to continue reading
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Seriousness and meaningfulness
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Visual presentation through graphics, statistics, paragraphs, lists, etc.
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Writing style adapted to the target group and readers
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Clear structure and layout (“common thread”)
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Generate added value for readers
Blog posts are perfect for driving new traffic to your website and satisfying customer needs. They can also generate incredible value for readers.
SEO measures can help you make your blog article shine not only in terms of content but also technically.
Here you will find all the important information for your SEO in 2022!
