Messenger marketing is currently on everyone's lips. It's relatively new in Germany, and consumers are still trying to figure out how it all works.

How does messenger marketing actually work?

The fact is that this form of marketing bypasses the magical 5-12 contacts it normally takes for a customer to buy from you. I built the whole thing for a client to demonstrate this using the real estate industry as an example.

If the customer were to click the "Sounds good" button at the end, the answer to the question of whether to contact a real estate agent would automatically be sent to the agent. The customer is satisfied because they received a rough estimate, and the agent ultimately only works with clients who truly want to sell their home.

This, of course, also increases the quality of the leads received. It also makes the client already familiar with the broker, as you can include personal information. Of course, you can also subtly incorporate things here that make you appear as an expert. For example, "25 years of experience in the market" certainly makes a statement.

Opportunities of messenger communication

In general, messenger marketing, if done correctly, is probably the cheapest way to generate customers because it functions like an email list. This means you have Facebook data at your fingertips at all times and can run advertising campaigns. (However, this is somewhat regulated by Facebook.)

As email becomes less important, the relevance of messenger marketing increases. Let's be honest: When you receive a message, you open it and maybe click. With email, we have thousands of unopened emails in our inbox, and we don't care one bit.