Formulate your title text so that it sounds natural and effectively conveys information about your website. Following the motto "Keep it short and simple," your titles should be short and informative. You should also use carefully selected keywords.

Make sure that each subpage of your website has a unique title, making it easier for visitors and Google to recognize it. Duplicate or multiple titles on pages of your website will negatively impact rankings.

Write a meta description that sounds informative and interesting to users. There's no set minimum or maximum number of words, so it takes some skill to perfectly summarize your page's content.

Again, use clear descriptions for your pages and make sure they don't appear multiple times.

You should also avoid the following mistakes:

- general phrases like "This is a website for..." or "Page about jewelry"

- meta descriptions consisting only of keywords

- Meta descriptions that include the complete content of the page

Good structuring helps you highlight important information and create an outline. Keep in mind that sometimes less is more: Consider when it's helpful and appropriate to use heading tags. Headings should be a reasonable length and perfectly break up your page to make it more readable for users.

The structure and length of your URLs are also crucial for your ranking on Google. Therefore, avoid long URLs and choose appropriate keywords.

Set up a directory structure that makes it easier for visitors to navigate your website. Avoid nested URLs, as users can quickly lose track.

When writing text that will be visible on your website, make sure it's easy to read. Your content should be well-written and understandable. Also, ensure your topics are clearly organized and as individual and up-to-date as possible.

You should avoid the following mistakes:

- Spelling and grammatical errors

- embarrassing or poorly written content

- excessive number of images or videos

- large amounts of text without paragraphs, subheadings or layout separations

Meaningful text encourages users to stay on your website longer. Therefore, keep anchor text short and concise, relevant to the topic, and avoid using excessive keywords. Make it easy for visitors to distinguish between regular text and the anchor text of links. If users miss the links or click on them accidentally, this reduces the usefulness of your content.

Semantic HTML markup helps crawlers find and process images, so use the HTML element or . You should avoid using CSS to display images.

Using the loading="lazy" attribute for images can reduce your page's loading time for users and improve your ranking on Google. File names should be short and concise, and avoid generic filenames like image1.jpg, pic.gif, and 1.jpg.

Backlinks play a key role in generating more traffic to your website and ultimately achieving higher search engine rankings. Link building is more about the quality of links than the quantity. Avoid spamming backlinks; this lowers your rankings and, if done frequently and with great conspicuousness, can result in penalties from search engines.