These 5 tips will boost your 2021 Christmas business!
The holiday season is just around the corner. Along with the busy orders and full inboxes in customer service, Christmas is the perfect time to boost sales and generate as much revenue as possible. E-commerce, in particular, has become increasingly popular in recent years, increasingly replacing physical shopping in stores.
That's why it's important to clarify: Which tools can you use to optimize your website and prepare perfectly for the Christmas business?
Various tools can help you analyze and subsequently optimize your website. These 5 will definitely help you:
1. E-commerce tool for data analysis
Google Analytics
The popular and frequently used tool Google Analytics is ideal for analyzing various data from your website, such as traffic, number of visitors, the effectiveness of your online campaigns, and much more. A particular advantage is that it's very easy to use and free of charge.
You can also connect your Google Analytics account with your Google Ads account and your social networks to have as many tracking and analysis options as possible.
You can also use Google Analytics to define your goals precisely and check their measurability.
2. The optimal SEO tool
Ubersuggest
Do you want to optimize your website for SEO? Ubersuggest is a marketing platform that helps you with keyword and competitor analysis. It also offers many other features, such as finding and analyzing new backlink opportunities. The tool is especially suitable for beginners in SEO. An additional knowledge base explains all the options for optimizing your website for the holiday season.
3. Research the market and monitor competitors
Wiser
With the Wiser Solutions tool, you can compare your product prices with those of your competitors to gain a competitive advantage. You can gain insight into your competitor's pricing policies, then assess your pricing strategy and, if necessary, make profitable adjustments.
An automation also helps you to adapt your pricing to your competitors in order to effectively save time and always be one step ahead of your competitors.
You can also use the tool to check what consumer experiences your customers have and how they interact online.
4. The tool for web analysis and page traffic
Hotjar
The tool offers various features for web analytics. On the one hand, you can tailor specific content to individual visitors. On the other hand, Hotjar lets you track and subsequently analyze individual mouse movements of website visitors. Its high level of user-friendliness and clear design make it perfect for beginners.
The data you have after your analyses provides a very good basis for optimizing your website for visitors.
5. Loading time and co.
Pingdom
Along with page traffic and user behavior, loading time is an important metric in e-commerce. Both customer satisfaction and Google ranking are influenced by loading time. This makes it all the more important to regularly evaluate this metric and optimize your website accordingly. Pingdrom is ideal for this. This free tool can also include competitors' websites in the analysis.
